Platform Instability
Your site creaks under pressure and you're worried about falling over during peak sales periods, damaging revenue and brand trust.
Fractional CTO · Scale-Up Technology Advisor
Your technology is holding back your growth.
I help ambitious D2C founders build the platform, team and strategy to scale beyond £100M ARR.
As the CTO who scaled Butternut Box from 4 to 80 engineers and £3M to £100M+ revenue, I provide the proven blueprint for D2C scale-ups to navigate hyper-growth without the technical chaos.
Proven at the highest level of D2C growth and enterprise tech
The Reality
Does this sound familiar?
Hyper-growth exposes every weak seam in your technology function. Three patterns appear in every scale-up I work with.
Slowing Velocity
Development has become slow and unpredictable. What used to take days now takes weeks, and the business is losing faith in engineering's ability to deliver.
Talent Churn
You're struggling to attract and retain the senior engineering talent you need to evolve, and your best people are frustrated with technical debt.
The Shift
From technical risk to strategic asset.
My role is to transform your technology function from a source of risk into your most powerful competitive advantage. I don't just advise; I embed in your business as a Fractional CTO to provide hands-on leadership.
We will build a resilient platform, a high-performing team and a delivery process that relentlessly drives commercial value — the same operating model that took Butternut Box from a Series A start-up to a category-defining £100M+ D2C business.
Methodology
The Scale-Ready Technology Blueprint™
A five-stage process refined over years of hands-on experience scaling a leading D2C brand. A pragmatic, actionable blueprint for building a technology function that enables, not restricts, your journey to £100M ARR.
- Stage 01
Foundation & Alignment
- Stage 02
Architecture for Growth
- Stage 03
Team & Talent Scaling Engine
- Stage 04
High-Velocity Delivery System
- Stage 05
Operational Excellence & Resilience
Engagement
Three ways to engage.
From a single board seat to embedded leadership of your entire technology function — calibrated to where you are in your journey.
Tier 01
Scale-Up Strategy Board
Board-level strategic guidance and technology risk oversight for founders and investors who need senior perspective, not execution.
Learn moreTier 02 · Core
Fractional CTO Engagement
Hands-on, embedded leadership to guide your scale-up journey — platform, team, delivery and operations under one accountable owner.
Learn moreTier 03
Technology Scaling Intensive
Project-based intervention to solve an acute challenge — a failing replatform, a stalled team, a missed peak, a pre-raise audit.
Learn moreValidation
Trusted by founders and investors.
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CEO & Founder
Butternut Box
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Partner
[VC Firm]
Free Diagnostic
Assess your technology bottlenecks.
Take the 2-minute Scale-Up Technology Bottleneck Scorecard to identify the hidden risks in your platform, team and processes before they derail your growth.
Next Step
Ready to build a technology engine that drives your growth?
Let's have a confidential, no-obligation discussion about your specific scaling challenges and ambitions.